In order to make sure viewers understand technical manipulation and artificiality, YouTube will be rolling out AI labels soon.
As more and more video creators use AI to produce content, YouTube will soon require them to declare their videos with information about artificial intelligence.
According to the Google-owned video platform, creators are required to disclose when they use artificial intelligence or other digital tools to produce realistic-looking altered or synthetic videos or risk losing their accounts or suspending their YouTube advertising revenue.
In the coming months, this new policy will take effect.
The company added in a blogpost on Tuesday, “Generative AI has the potential to unlock creativity on YouTube and transform the experience for viewers and creators on our platform. But just as important, these opportunities must be balanced with our responsibility to protect the YouTube community.”
“All content uploaded to YouTube is subject to our Community Guidelines—regardless of how it’s generated—but we also know that AI will introduce new risks and will require new approaches.”
Here are the upcoming changes briefly:
Disclosure requirements and new content labels – Google is always open to making sure to maintain a healthy ecosystem of information on its YouTube platform.
In order to achieve this goal, prohibited and technically manipulated content is its most significant barrier. AI is the latest technology that can manipulate its viewers. As many people are unaware whether it is altered or genuine.
YouTube is set to change this. In the upcoming months, users will be required to disclose when they’ve created altered or synthetic content that is realistic, including using AI tools.
When creators upload content, YouTube will have new options for them to select to indicate whether it contains realistic, altered, or synthetic material.
New options for creators, viewers, and artists – YouTube will make it possible to request the removal of AI-generated or other synthetic or altered content that simulates an identifiable individual, including their face or voice, using its privacy request process.
However, not all content will be removed from YouTube, and it’ll consider various factors when evaluating these requests.
Google’s extending this further into AI-generated music content that mimics an artist’s unique singing or rapping voice.